After World War II, there was a
great increase in fast food restaurants in America. Over the decades into the
new millennium, the food culture in America continued to change. Today, more
and more people around the world are consuming fast food on a regular basis.
Though it might taste good, Eric Schlosser, the author of Fast Food Nation:
The Dark Side of the All American Meal, argues against it. Through the use
of alarming statistics and inductive reasoning to persuade American readers
about the dangers of fast food.
The alarming statistics used by
Schlosser are key to his persuasion because they reveal facts about fast food
consumption that were never expected by the audience. Schlosser included a
statistic about soda and milk consumption early in his book, stating that milk
used to be consumed twice as much as soda, but now, it is the opposite. With
this statistic, readers get a sense of just how bad the fast food problem is.
They are already aware of the dangers of soda coming in, and this allows the
statistic to be more persuasive. Schlosser also included a statistic about food
preparation, stating that 75% of money spent on food used to be spent on home
preparation, but now, 50% is spent at restaurants. By giving a little
background about food preparation first, and then presenting an alarming statistic,
Schlosser is able to persuade his audience that the dangers of fast food do
exist.
The author also uses inductive reasoning
to support the viewpoint that fast food is indeed bad for society and something
should be done against it. Schlosser first introduced an example, stating that
the government can demand recalls for toys and such, but it cannot demand the
removal of hazardous food products from restaurants and supermarkets. This
piece of evidence, which he backs up through the statistics seen earlier, are
grouped together to then support a claim. He later states that Congress should
take charge against the dangers of fast food with bans on child targeted
advertising and laws regarding tougher food safety. Altogether, the combination
of examples and claims go a long way to persuading Schlosser’s audience about
the dangers of fast food.
The last time I stepped into a fast
food restaurant was around 5 years ago, and Schlosser’s book only expanded that
potential gap. Concrete examples, statistics, and logic were very important to
his claims, and they proved to be very effective. Overall, it will be interesting
to read the rest of his book.